Your clients want to deal with people
While it is your image and corporate identity that will help your clients make the decision to consider you, it is the people working behind the business that will maintain and establish the relationship with clients. Be it a small business or a corporation, clients always want to deal with actual people rather than a faceless business. Businesses are increasingly finding out the advantages of selling their people and putting them at the forefront of their websites to win more clients. The face of a company will always be its workers who represent its values and image. A company with a generic text, logos, and images will not be able to capture your client’s attention and win them over, whereas a business headshot will help represent the human side of your business and might just spur them to give you their order.
It gives a professional impression
Here’s one the most important aspects of winning clients for your business; the first impression they have of you! With a great number of options available online to customers today, they will discard anything that does not hold their attention and move on to the next choice available. It’s important to make sure that the first impression they have of you is positive and represents your image as professional and experience. Business headshots assure that this is the case by presenting your company as decisive and important. If you are looking to give off the image of a proper company, you can’t just use an image of you that is cropped out and looks unprofessional and untidy. You will want a proper business headshot to give off a corporate vibe that helps you sell and builds your image and reputation in a positive way.
Not many businesses remain that do not have a presence online and are marketing to their clients on the internet. Be it any social media platform; Linkedin, Twitter or Facebook, the avatar you have of yourself will help your clients, colleagues and even rivals look you up and determine what impression they have of you. The use of a business headshot will help fill all your social media presence with consistent and professionally taken images and hence set you up for success in the online realm.
Vital part of your Media Kit
If your company is maintaining a presence in the market and growing, it is inevitable that you will be contacted by newspapers, magazines, blogs, websites and even local television platforms. As they do get to write about you, one of the first things they will ask for is a business headshot. Although you can choose to provide them with any random shot that crops your face out, you want to make sure you are sending them something that puts up a professional and standard face to your business for the world to see. If you have had your business headshots taken, you can choose to send them over instantly and have no worries about seeming unprofessional and amateur for an established businessperson.
Check out this video we did for the Corcoran group (below) and more of my corporate headshots by clicking here.